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Our Story: How we got started

Barry Rubin has been a licensed nursing home administrator for over 20 years and is the founder of InnovX Healthtech. He is committed to transforming the delivery of healthcare to seniors. InnovX Healthtech is focused on improving patient outcomes and reducing the cost of healthcare by using technology to improve the exchange of healthcare information and communication between facility staff, physicians, residents, and family members.

Meet Us
who we are

The Team behind Instachart

Instachart uses advanced technology to solve care gaps in healthcare. It was designed by leaders in the healthcare
and technology fields. Our mission is to provide healthcare organizations and stakeholders with a better way to
improve care delivery and patient care outcomes to residents while in a facility and as they transition to other care
settings

Introducing the Innovx HealthTech Leadership Team

Barry Rubin, LNHA

Founder & CEO

Barry has 30+ years’ experience in healthcare. As a successful Licensed Nursing Home Administrator for 20 years, he aimed to provide elderly residents the best care and quality of life. Prior to nursing homes, Barry spent 10 years working with developmentally disabled adults in resident care and employment services. Barry is passionate about using his compassion and caring disposition to create solutions that address the complex healthcare system.

Todd Baron

VP Sales and Marketing

Todd joins us with over 20 years as a sales and marketing leader in the telecom industry. Previously he served as Chief Operating Officer for Vueteel, USA, an Italian-based global telecommunications company, where he developed carrier and wholesale channels. Todd also held positions at IDT, a global telecommunications leader, and was instrumental in designing and launching their online product portal.

Our Advisory Board Members

Glenn Kapetansky

Computer Engineering
specializing in Cyber-security
Glenn is passionate about building systems, organizations, and teams across business verticals including healthcare. For the last 20 years, he has advised senior executives through every step in the delivery cycle including strategy and operational support. As the current Chief Security Officer and Technology Capability Lead at Trexin Group, Glenn focuses on agile management, data protection, and audit/regulatory compliance. He is a speaker, published writer, and repeat recipient of Bell Labs’ Arno Penzias Award for Innovation in the Marketplace. Glenn holds the following certifications and memberships: IEEE, ISC (CISSP), ISACA (CISA, CDPSE), and ITIL (SM).

Emily Schwinge

CRM, Loyalty, and Digital Infrastructure
Emily is a seasoned executive with 20 years’ marketing and direct-to-consumer experience. She has worked in digital transformation, MarTech, CRM, and loyalty for the food and beverage, beauty, wellness, and entertainment industries. Emily served as the Global Head of Loyalty at Godiva Chocolatier where she successfully implemented a customer data platform (CDP) transforming how Godiva engaged with its consumers. Prior to Godiva, she held senior marketing roles at The Estée Lauder Companies and Equinox and earned an MBA from the prestigious Friedrich-Alexander University in Germany. Emily loves operating at the intersection of marketing techniques and technology, data and CX and is known for being a CRM evangelist.

Matt Hartzman

CIO, Risk & Security Leader
Matt is a proven business growth, technology, and performance executive with a career spanning 35 years. Since 2013, he has been the Chief Information Officer (CIO) and Risk & Security Leader for Red Mane Technology LLC identifying go-to-market service offerings and acquisition opportunities. Prior to Red Mane, Matt worked in healthcare for Net(net), Inc. and the College of American Pathologists. As a public speaker, published author, contributor, and advisory board member, Matt brings his extensive background, network, and expertise to help all levels of an organization communicate effectively and transform complex business challenges into positive growth drivers.

Judith Rubin

Consumer Insights and Brand Strategy
Judith has close to 30 years of experience identifying and meeting marketplace needs through deep rich insights, analytics, and brand strategy. She has propelled brands to win in market through the effective use of insights, analytics, and strategy at Fortune 500 companies such as Unilever, Mondelez, Kraft, and Godiva. At these companies she bolstered and grew powerhouse brands through keen competitive and consumer understanding and market activation. She applies understanding, empathy, marketing knowledge and data rigor to solve business challenges.

Willard C. McNitt

CPA, CFA, Specializing Venture Capital and PE, M & A, Business Development
Bill McNitt is a senior executive with public and private company experience in a wide variety of industries. He has significant experience as an executive officer with a deep understanding of financial markets and institutions with international exposure and strengths in developing solutions to complex financial challenges. He has had extensive experience in the Private/Alternative Investing sector with areas of focus including venture capital, private equity, mergers and acquisitions, restructurings and leveraged and management buyouts.

Dr. Nicholas Castle

Ph.D., M.H.A., FGSA

Dr. Castle is currently a Professor at the University of West Virginia, in the Department of Health Policy & Management & Leadership.  Dr. Castle’s research has examined the quality of long-term care settings (including, nursing homes, assisted living facilities, and elderly high rises).  He currently has over 200 publications in peer-reviewed journals and has served as PI on 14 grant-funded initiatives.


Much of Dr. Castle’s has specifically examined staffing issues in long-term care.  This includes the impact of staffing levels, turnover, stability, agency staff use, and consistent assignment. As part of this research he has worked with numerous long-term-care facilities and workers and over the past 20 years has surveyed by mail, more than 50,000 long-term care facilities, 300,000 discharged residents, and has interviewed, face-to-face, more than 500 caregivers. 

Dr. Castle serves on six journal editorial boards, including The Gerontologist, and is a Fellow of the Gerontological Society of America.  Recently, he was appointed as the International Editor for The Gerontologist.  As a result of his work on nursing home quality, Dr. Castle was awarded the American College of Health Care Administrators Long-Term Care Research of the year award (2001), the Public Health Service Award in (2011), and the GSA Brody Thought Leader award (2016).

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